The One and Only Louisa Curtis

In today’s Spotlight series, we shift our focus in house as we get up close and personal with Founder and Creative Director Louisa Curtis. With over a decade of styling experience, Louisa has transcended her passion and creativity into a multitude of events that always end up reflecting her talent and personality. 


In an industry where by nature no two days are the same, Louisa seamlessly fits right in while standing out from the crowd – not an easy feat if you ask us. Read on to see what inspires her and gets her out of bed on a daily basis.

What’s your main source of inspiration? Getting out in nature and getting amongst it in the city.

Describe yourself in 3 words. Passionate, crazy, OCD anxious freak – $**t that’s more than 3.

What’s something that you do as a stylist that would surprise people if you told them? That I come up with most of my ideas and concepts while on the toilet and in the shower – I think it’s the only time I let my mind be free!

Why do you do what you do? For the love of it and I love to see my clients enjoying the surroundings I have brought to life creatively - there is nothing better!

Do you have any creative patterns, routines or rituals that you swear by? I make my bed as soon as I get up in the morning – I swear it starts a clean fresh slate on a daily basis and as soon as it’s done I feel I can take on anything!

What’s your favourite thing you’ve ever created? I have enjoyed all the things I have created – but I’d say my favourite would have to be the one that I doubted myself most on: the “Beauty and the Beast” movie premiere backdrop at the State Theatre. I engaged artist Georgie Seccull and then we both created what I think was the most enchanting media wall.

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Tell us, what’s the first thing you do when you wake up? I check my phone & then make my bed…

What about the last thing you do before you sleep? This sounds silly – but I say to myself how grateful I am for where I am and what I achieved in that day!! Embarrassing… then I watch Netflix…

Run us through a day in the life of LC. First I wake up, usually prior to my alarm with a million and one thoughts running through my head – it’s like my brain tells me my to do list for the day before I even tell myself. Then I check my phone, emails, and social media. I make my bed, shower, come up with new concepts and ideas while showering, make a wholesome brekkie, go to my local organic shop and get my daily turmeric and ginger shot – and then it is time to get creative!! Each day is different to the next – some days the phone doesn’t stop, the emails keep coming and I can hardly scratch myself and the to do list that my brain had prepared earlier doesn’t get actioned till later in the day! My motto is as long as I am achieving the 5 top priorities for the day then I am doing ok…. Some days you just can’t get it all done… There is always tomorrow!!

How many turmeric shots is too many turmeric shots? Ha… You can’t have enough. This is one of my daily rituals – I swear they are my life saver and they keep me keeping on!!

How has your business evolved since you started? I was thinking about this the other day – I started S|LC in April 2015 but as a side project while I was still working full time at MECCA. Then, slowly but surely as I kept chipping away at S|LC things started happening, which meant that I had to go part time at MECCA. I then finished up at MECCA on November 11th, 2015 and went fully out on my own once I signed on an equity shareholder –– which is just over two years ago. It hasn’t stopped since and most my business and jobs have fortunately come from word of mouth, as I pride myself on establishing strong connections with everyone I meet in the industry. My values hold strong to doing whatever it takes in every job that comes my way – this was carried on from my MECCA days as it was a major value that founder Jo Horgan always passed onto us and it is one that will stay with me for life!! I hope to continue to grow and create… I couldn’t imagine my life without S|LC!

Where do you see yourself in 5 years? Still creating… I hope to have a team and I hope to be doing the 5 things that I love most, which are: parties, photoshoots, visual Merchandising, media events and creative installations. I would love to be a one stop styling/production agency that collaborates with multiple creatives to bring everything and anything to life!!

What’s the best piece of advice you’ve ever been given? Ha…. Again, as mentioned above, something Jo Horgan founder of MECCA always passed onto us all is doing whatever it takes, going above and beyond, and that is where I get my crazy attention to detail from. Lastly, sometimes you must do the wrong thing for the right reason…


And what advice would you give your younger self? Don’t give up, and that you can do whatever you put your mind to! I was never good at school or uni, but when I found my calling – creating and coming up with ideas to make things look good – then I didn’t stop and I was willing to do anything to go get it!!

Tell us something you’re epically good at. Cleaning… ha…. It comes with the territory!!

Okay… now how about something you’re exceptionally bad at. Letting go!... and not being in control… oh and I overthink everything!!!

Is there a funny/embarrassing behind the scenes story you can share with us from a job? Ha….. Every event is made a little more fun/funny when there is a cute boy on site – the girls always become a bit giggly and then the guy gets a little shy!! There are also always little hiccups with each event but the more you laugh and roll with the punches the better the outcome is... It is only made worse when you throw a lot of stress at it… You need to be solution based and come up with the next best thing at the tip of your fingertips and if it doesn’t work out exactly how you imagined then that is the way it was meant to be in the first place…

What should every woman try at least once in her lifetime? Travelling solo…. It’s very empowering!!!

If you could bathe in any liquid besides water, what would it be? Mmmmmm….. Nutella… or…. Tequila, but I don’t think that would feel very nice. 

Who would you have play you in a movie about your life? Melissa McCarthy, I think she would play Louisa Curtis perfectly as she is one funny f*%ker…. Ha.. not saying that I am funny or anything!!

And would that movie be a drama, a comedy, a romantic comedy, action film or sci-fi? As my life is pretty all over the shop I would have to say it would be a real mix of all the above – it would be one crazy feature film….

Words you live by. Don’t stop till you get enough!! (Thanks Michael Jackson…)

Spirit animal? Dog…. Even though my sister would say otherwise, but dogs just love me they just come to me.

Best show on Netflix right now? Oh…. I would have to say Stranger Things 2…. But I finished it in a day or two. Then I’d say Victoria is also good.

What book left a lasting impression on you? I just read on my recent trip away ‘The Subtle Art of Not Giving a Fuck’ and even though it is quite masculine it really teaches you what should take priority in your life and what you need to just let go of… Which I am always needing help with!

Favourite décor trend? I do love a neon sign or signage that stands out from the crowd – something that could be used both for an event or in your home!

What about fashion? I’m not much of a fashionista… you will actually find me wearing active wear most days… But I am a sucker for a piece of my fabulous friend Lucy Folk’s jewellery – all her pieces bring any outfit to life!

Truth or dare? Truth

Text or call? Call – I hate text messages as you always read them differently to how they are meant to be read… 

Most prized possession? My new S|LC car – it was a real milestone when I was able to purchase it, it meant a lot to me as it meant that my business was growing and moving in the right direction.

Favourite thing about running your own business? Being in charge of my day to day…. I need a challenge to continuously stay motivated and I’m always going for more…. I pride myself on pushing myself harder and harder each week!!