Giddy Up!

S|LC hit the ground running last September with a jam-packed calendar of events for two of the biggest sporting events in Melbourne, the AFL September Club and Spring Racing Carnival. We had the pleasure of collaborating with ‘Stella & Co' to create a series of corporate events for BetEasy which included the Gentleman’s Club themed the Winners Circle at the AFL September Club and a series of Spring Racing events.

Stella & Co specialise in production and event management, collaborating with S|LC to create the overall theme and styling across the series of events.

BetEasy AFL September Club
BetEasy Caulfield Guineas

The Gentleman’s Club theme was reflected throughout each series of events and tailored to each of the unique spaces, this included transforming the ‘Sunline Suite’. A function space at Moonee Valley located on the ground floor that overlooks the racecourse and garden areas, which required a complete transformation to reflect S|LC’ vision. It was the biggest transformation of all of the spaces across the five events.

Sunline Suite Moonee Valley before
Sunline Suite Moonee Valley after


BetEasy had recently undergone a re-brand, therefore it was important that we created events and spaces that reflected the new brand and provided surprise and delight for their VIP guests.

Series of events included;
- AFL September Club
- Caulfield Guineas Caulfield Racecourse 
- The Everest Royal Randwick Sydney 
- Manikato Stakes and Cox Plate Moonee Valley Racecourse 

To read more about the Director of Stella & Co ’Sally Crinis’ go to our spotlight page

BetEasy Everest Royal Randwick
BetEasy Cox Plate Moonee Valley