Emporium Installation

The story of “Snow White” 80 year anniversary  (Shannyn Higgins Photography)

To celebrate the 80th anniversary of Walt Disney’s first animated feature, Snow White and the Seven Dwarves, Emporium Melbourne in collaboration with Disney Australia brought Christmas to life with an enchanting interactive installation where visitors were immersed in the Magic of Disney. Discovering ‘who’s the fairest one of all’ through a fantasy mirror-mirror experience and admiring the sparkling Disney-inspired gowns created by Australian Couture designer Pablo Sebastian.

80th Anniversary of Snow White - Emporium Melbourne & Solution Entertainment
80th Anniversary of Snow White - Emporium Melbourne & Solution Entertainment

Solution Entertainment approached S|LC to help create, conceptualise and style the innovative retail installations. Given S|LC’s past experience with 'Beauty & The Beast' at the Australian premiere they believed we were the perfect fit to bring this concept to life.

80th Anniversary of Snow White - Emporium Melbourne & Solution Entertainment (Shannyn Higgins Photography)
80th Anniversary of Snow White - Emporium Melbourne & Solution Entertainment (Shannyn Higgins Photography)

The challenge was to link Snow White in a contemporary and fashionable way that embodied the design and vision of Emporium Melbourne and connected with people within the centre in an immersive and whimsical way that bought this classic Disney story to life. Once we had the concept nailed we engaged retail design specialists KUBE to help build the larger than life tree like installations, which represents different aspects of the 'Snow White' fairy-tail. The largest of the trees represented the “Mirror” allowing shoppers to take a selfie and upload it to Instagram. The installation was innovative and engaging for the shoppers and encapsulated the magical essence of Snow White in a contemporary way for the festive season.

80th Anniversary of Snow White - Emporium Melbourne & Solution Entertainment (Shannyn Higgins Photography)
80th Anniversary of Snow White - Emporium Melbourne & Solution Entertainment (Shannyn Higgins Photography)